The Cost of Innovation
Like you, I’m in the business of creativity, of innovation. Our clients expect innovation from us. They may engage my firm to reposition an existing property, to create a new brand, but mostly they want a positive shift in their business. In this Clear on Black Blog Post, I shine a light on the "Cost of Innovation".
Most of us search for areas, methods, and places to create new and exciting innovations, and that exploration and work has brought me to an unexpected realization. There are in fact better times to innovate than others. What does this mean to you the hotel owner or operator? This means that if you know the best times for high-level creativity, for game-changing thinking, for blue sky conceptual thinking, then you can seriously leverage that creativity and thinking and not risk making changes at the wrong time which adversely impact your project.
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